Our 2024 12 Days in December Giveaway Partners

Every year, Feather & Blade hosts our annual 12 Days of December social media event, a tradition that lets us show appreciation for the incredible Lexington and Louisville communities that support us year-round. With exciting prizes up for grabs, it’s our way of spreading a little extra cheer. Whether you're a regular in the studio or just discovering us, there’s something for everyone. Although summer is right around the corner, we are still feeling that holiday spirit and want to reminisce on our best event yet!

  1. MAPLE & J

Maple & J, founded by Cara Hochhalter, is headquartered in Lexington, KY. Maple & J is a handmade jewelry line made to be worn all the time. The current line consists of bangles, chains, and rings in gold and silver made for women, men, and children of all ages. The style is simple and effortless, genuine and durable, and made to stick with you through all of life's ups and downs. 

Storefront: 381 E Main St, Lexington, KY 40507

Winner: Rikki Danielle @rdavis_x3

2. CJ Esthetics

Cara “CJ” Williams founded CJ Esthetics with a unique vision, shaped by years of experience in both spa and medical settings. Recognizing that most clients felt they had to choose between effective skin treatments and a relaxing experience, CJ wanted to create a space where clients could have both.

Studio: 241 Pasadena Dr Suite 120, Lexington, KY 40503

Winner: Ami Franklin @amikfranklin

3. Alchemy body piercing

Dannii Cormney opened Alchemy Body Piercing in 2020. Alchemy Body Piercing is proud to provide safe practices and high-quality jewelry. They are a safe place for everyone, striving to provide a comfortable environment where all who come in feel welcome and leave feeling more confident and sparkly!

Studio: 503 Euclid Ave St 210, Lexington, KY 40502

Winner: Sarah Richardson @itsspelled_sarahwithanh

4. Full Stop station

Kristopher Kelley, the owner of Full Stop, has cultivated a one-stop shop located in Louisville, KY. Full Stop redefines the convenience store and filling station experience with a focus on inclusivity, local community, and quality. Offering a thoughtfully curated selection of essentials alongside delicious local treats, Full Stop blends the best of a coffee shop, kitchen, filling station, and local market.

Storefront: 1132 E St Catherine St, Louisville, KY 40204

Winner: Kenna @ken_ugh_

5. Pinktag

PinkTag began in Britney Renbarger’s closet in early 2017. With a love for fashion, she wanted to start a business to share her love for style with moms and others like her. Britney attributes her success today to hard work, determination, a willingness to take risks, and giving back to the community.

Storefront: 7900 Shelbyville Rd Suite E20, Louisville, KY 40222

Winner: Carrie Mobley @carrie_likethemovie

6. Nekked Tanning

Whitney Crume created Nekked Tanning out of a personal need for a better spray tan experience in Lexington. She dove into color theory, tanning, and skin-specific solutions, determined to create a service that matched individual skin tones and types for natural-looking, long-lasting results. 

Studio: 161 Lexington Green Cir Suite 185 Studio 107, Lexington, KY 40503

Winner: Jaclyn Gross @jaclyn.gross.969

7. That Cute Little Shop

Jessica Taylor, the founder of That Cute Little Shop, launched her business in 2008 with a dream of creating a unique shopping experience. Their hand-selected pieces are perfect for daughters, moms, and grandmothers out shopping together.

Louisville Storefront: 4903 Brownsboro Rd, Louisville, KY 40222

Lexington Storefront: 824 Euclid Ave #103, Lexington, KY 40502 

Winner: Allie Bablitz @adbablitz

8. The Louisville ToothFairy

Alexandria Medley is passionate about helping those with dental anxiety or who feel self-conscious about their smile. The Louisville Toothfairy offers tooth gems and teeth whitening to anyone wanting a little extra sparkle in their smile! Using dental-grade products only available to dental professionals, all services are pain-free, drill-free, sensitivity-free, and long-lasting with proper care.

Storefront: 1908 Bardstown Rd, Louisville, KY 40205

Winner: Whitney Ballard @weballard.01

9. NOURISHED FOLKS

After originally starting Nourished Folks in 2019 as a meal delivery service for newly postpartum parents, Riah Durick realized during the pandemic that this model of care extended naturally to other significant moments in life—sickness, loss, medical events, more babies, and even the hard and joyful days. Today, Nourished Folks has blossomed into a broader mission of care and connection, offering a cozy place to grab something wonderful to eat for yourself and your loved ones!


Storefront: 101 W Loudon Ave Suite 168, Lexington, KY 40508

Winner: Tori Gambrell-Atkins @torigambi

10. Serpentine

Serpentine’s mission is to encourage folks to lean into their manifesting powers and create their own safe spaces! They provide a variety of self-care products, candles + incense, gifts, and more!

Storefront: 992 Barret Ave, Louisville, KY 40204

Winner: Chloe Grubbs @chloegrubbs

11. Peggys gifts & accessories

Peggy Queen opened up Peggy’s Gifts and Accessories in 1990 when there were not many local gift shops in Lexington. She wanted to create a warm and welcoming space where customers could find the perfect gift for any occasion, whether it be for birthdays, anniversaries, holidays, or just because, and have it beautifully gift-wrapped at no extra cost! 

Storefront: 112 Clay Ave, Lexington, KY 40502

Winner: Abbie Wood @_abbiewood_

12. Yours truly, Feather & Blade

For our last day, we gave away Bespoke Brows with our junior artist, Katana!

Katana has always had a passion for cosmetics. Even as a young girl, she felt a special connection to hair and makeup. In 2017, she left Pikeville, KY, to pursue a career in cosmetology. By 2018, she had graduated from Paul Mitchell the School in Lexington and dedicated the subsequent years to perfecting her craft behind the chair. Driven by her profound love for makeup, she broadened her expertise and added a permanent makeup certification to her resume in 2021!

Lexington Studio: 332 N Ashland Ave #120, Lexington, KY 40502

Winner: Kayley George @kayleynicole1


Amelia T., Feather & Blade Intern